Posts Tagged: email marketing

Improving Emails: GDPR Tips

Posted by & filed under GDPR, Tips and Ticks.

Getting consent for email marketing—while a seemingly simple task—has become significantly more difficult following the implementation of the GDPR. And while the flood of GDPR preference-confirmation emails has ended, you still need a lawful basis (like consent) to email prospects. To keep cultivating prospect consent, follow these tips based on the lessons learned from the […]